One of the misconceptions about BlackBerry is that it's your parents' smartphone.
Thorsten Heins
Now if you go exactly where your competitors are, you're dead.
In a maturing market it's not advisable to be always everybody's darling, because you get too thin.
Future is mobile computing - smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.
When you say we're bringing a product to market, you make sure you execute.
A good browser, apps, good camera, and fast networking in your smartphone is just expected today.
Never lose this innovation spirit.
You have to respect all your competitors.
