YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.

Susan Wojcicki

Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write.

Susan Wojcicki

Time Computers Writing

I love taking an idea... to a prototype and then to a product that millions of people use.

Susan Wojcicki

Love Use Us

YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.

Susan Wojcicki

YouTube You Wit

If you are working 24/7, you're not going to have any interesting ideas.

Susan Wojcicki

Work You Working

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Susan Wojcicki

Trust Success Positive

Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve.

Susan Wojcicki

Women Men Whether

In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things.

Susan Wojcicki

Writing World Web

If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.

Susan Wojcicki

Time Art Why

I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time.

Susan Wojcicki

Time Mom Men

Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth.

Susan Wojcicki

You Wing Win

The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.

Susan Wojcicki

Used Use Us

If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades.

Susan Wojcicki

Women Society Men

Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.

Susan Wojcicki

Art Worst Wit

Work smart. Get things done.

Susan Wojcicki

Work Art Things

Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech.

Susan Wojcicki

Women Technology Science

I've been, like, the mom of Google.

Susan Wojcicki

Mom T Like

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

Susan Wojcicki

Would Were Ways

I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.

Susan Wojcicki

Used Use Us

I think video advertising is a hugely compelling medium.

Susan Wojcicki

Video Tis Think

My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home.

Susan Wojcicki

Work Women Men

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Susan Wojcicki

I love creating. I had been really into photography when I was in college.

Susan Wojcicki

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

Susan Wojcicki

Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value.

Susan Wojcicki

What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google.

Susan Wojcicki

It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work!

Susan Wojcicki

Mobile is an incredibly fast-growing market and will continue to be.

Susan Wojcicki

Paid leave is a not just a mother and child issue, it's a societal issue we have.

Susan Wojcicki

My kids know I'm home every night for dinner.

Susan Wojcicki

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.

Susan Wojcicki

YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn.

Susan Wojcicki

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

Susan Wojcicki

Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions.

Susan Wojcicki

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Susan Wojcicki

I am responsible for creating and overseeing the future products that make up Google Advertising.

Susan Wojcicki

If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school.

Susan Wojcicki

I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

Susan Wojcicki

Right now, offline and online are coming together because of smartphones.

Susan Wojcicki

I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that.

Susan Wojcicki

After my kids go to bed, I check email. It's about having that balance.

Susan Wojcicki

My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology.

Susan Wojcicki

There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.

Susan Wojcicki

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.

Susan Wojcicki

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

Susan Wojcicki

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Susan Wojcicki

My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.

Susan Wojcicki

Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.

Susan Wojcicki

Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.

Susan Wojcicki

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

Susan Wojcicki

At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business.

Susan Wojcicki