Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

Marco Zanini

Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.

Marco Zanini

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

Marco Zanini

Fashion means never to look too much backwards. It always needs to go forwards.

Marco Zanini

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

Marco Zanini

The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times.

Marco Zanini

When I think resort, I think prettiness.

Marco Zanini

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

Marco Zanini

I'm always looking for signs.

Marco Zanini

I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection.

Marco Zanini

Schiaparelli symbolizes the capacity to think and create in a different way.

Marco Zanini

A Schiaparelli woman is not about cliche.

Marco Zanini

I love the personality of Schiaparelli so much.

Marco Zanini

Schiaparelli, for me, is about eclecticism.

Marco Zanini

As long as I have fashion memories, Schiaparelli has been there.

Marco Zanini

Real luxury is a balance between quality and the affection you feel for an object that cannot be easily replicated.

Marco Zanini

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

Marco Zanini

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

Marco Zanini

A product that wants to stand out needs different treatment.

Marco Zanini

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

Marco Zanini

When I was 10 or 11, I started to sketch, and my drawings happened to be like fashion drawings... I'm lucky to have had this dream to chase since I was very young.

Marco Zanini