Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.

Luca Cordero di Montezemolo

We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.

Luca Cordero di Montezemolo

'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.

Luca Cordero di Montezemolo

I don't believe in the electric cars, but I strongly believe in hybrids.

Luca Cordero di Montezemolo

With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.

Luca Cordero di Montezemolo

Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.

Luca Cordero di Montezemolo

As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.

Luca Cordero di Montezemolo

Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.

Luca Cordero di Montezemolo

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.

Luca Cordero di Montezemolo

I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes.

Luca Cordero di Montezemolo

Ferrari, together with my family, is the owner of my heart.

Luca Cordero di Montezemolo

These new 'hybrid' F1 cars represent an extremely complex project.

Luca Cordero di Montezemolo

We do not invest in advertising... So racing is the best advertising for Ferrari.

Luca Cordero di Montezemolo

Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.

Luca Cordero di Montezemolo

A Fiat Panda, it's the best car in the world.

Luca Cordero di Montezemolo

I'm a full-of-contradictions kind of guy.

Luca Cordero di Montezemolo

I speak for all Italian industry that India is number one priority for us.

Luca Cordero di Montezemolo

I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.

Luca Cordero di Montezemolo

Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.

Luca Cordero di Montezemolo

I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.

Luca Cordero di Montezemolo

India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures.

Luca Cordero di Montezemolo