When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.

Jimmy John Liautaud

If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.

Jimmy John Liautaud

Birthday Art Amazing

Customer loyalty comes from consistent experience. They learn to count on you.

Jimmy John Liautaud

Experience You Ya

I think the kids that struggle are way more prepared for real life.

Jimmy John Liautaud

Life Way Think

I choose to hunt, and I choose to fish. Everything I've done has been totally legal.

Jimmy John Liautaud

Legal Very UN

Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.

Jimmy John Liautaud

Yes Want T

I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.

Jimmy John Liautaud

Wheel Wall Street Wall

Money has no feelings.

Jimmy John Liautaud

Money Feelings Feeling

You have to live in reality: not in what might happen but what is happening.

Jimmy John Liautaud

You T Reality

We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators.

Jimmy John Liautaud

Trust Very Us

I was a bit of a rebel.

Jimmy John Liautaud

T Rebel Bit

When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.

Jimmy John Liautaud

Teacher Men Life

We have more franchisees that want to pay us money than we have locations to go into.

Jimmy John Liautaud

Money Want Us

I don't hunt big African game anymore.

Jimmy John Liautaud

UN T Rican

I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables.

Jimmy John Liautaud

Morning Would Wake Up

Government intervention only hurts; it doesn't help.

Jimmy John Liautaud

Men Government Vent

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

Jimmy John Liautaud

Food Cool Us

I've always liked food - a lot.

Jimmy John Liautaud

Food Ways Way

I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.

Jimmy John Liautaud

Experience Whether Wanted

It's so difficult to make the money we produce at Jimmy John's.

Jimmy John Liautaud

Money T Rod

My airplanes are necessary machines, as necessary to this business as our meat slicers.

Jimmy John Liautaud

Business Us T

I loved the taste and smell of Chicago hot dogs.

Jimmy John Liautaud

My college options were nil.

Jimmy John Liautaud

I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is.

Jimmy John Liautaud

I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.

Jimmy John Liautaud

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John Liautaud

We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.

Jimmy John Liautaud

I'm a good operator: good with food and good with math.

Jimmy John Liautaud

I think my service is better than my food... I focus so much on the service.

Jimmy John Liautaud

As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.

Jimmy John Liautaud

I'm so genuine about what I do and how I want to do it, and I get anxiety when I'm pressured from the outside.

Jimmy John Liautaud

I could sell more franchises than I'm selling right now, but we're pretty deliberate about where we're going.

Jimmy John Liautaud

I was at this fancy school, and I felt out of place, so I rebelled.

Jimmy John Liautaud

You can't forget where you came from.

Jimmy John Liautaud

My dad was the guy who wanted to teach a man to fish. He was very, very curious, right up until the day he died. He was insatiable for information. He was the pursuit of awesome.

Jimmy John Liautaud

My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful.

Jimmy John Liautaud

NASCAR is Freaky Fast, just like Jimmy John's.

Jimmy John Liautaud

We will continue to pursue anybody who violates our franchise covenants, trade agreements, or anything, for that matter, that is ours.

Jimmy John Liautaud

God bless the U.S. court system.

Jimmy John Liautaud

We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.

Jimmy John Liautaud

We offer an extremely controlled, disciplined, and completely systematic franchise package.

Jimmy John Liautaud

I was absolutely blessed. And I'm really fortunate that my parents were there for me. And I hope that I can give back to society the way they have and the way - I just - I was very fortunate.

Jimmy John Liautaud

I changed the rules for allowing people to buy into my system as a franchisee. I explained in detail how tough running a Jimmy John's can be. I explained the long hours, the unforgiving weather, the late nights, the weekends, and all of the sacrifices that go along with the industry. I made it tough for people to get into the system.

Jimmy John Liautaud