I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Jaron Lanier

If there's any object in human experience that's a precedent for what a computer should be like, it's a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive.

Jaron Lanier

Music Men Experience

It is impossible to work in information technology without also engaging in social engineering.

Jaron Lanier

Work Technology Without

Create a website that expresses something about who you are that won't fit into the template available to you on a social networking site.

Jaron Lanier

Work You Working

Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.

Jaron Lanier

War Design You

The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share.

Jaron Lanier

Work Wisdom Design

Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.

Jaron Lanier

Your You Who

Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives, since often I'm criticized for being too pro-technology. Unless there's commensurate ethical and moral improvements to go along with it, it's for naught.

Jaron Lanier

Technology Men Wit

Criticism is always easier than constructive solutions.

Jaron Lanier

Ways Way Than

A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.

Jaron Lanier

Men Valley Us

Writing and thinking is not economically sustainable.

Jaron Lanier

Writing Us Tin

If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.

Jaron Lanier

Technology Age Wit

I feel drawn to experiment with ways that technology can interact with notions of intimacy, because so much of technology is done in a way that's very cold and has such an opposite effect.

Jaron Lanier

Technology Men Wit

America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.

Jaron Lanier

Men Age Would

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

Jaron Lanier

Technology Science Experience

I'm an advocate of human nature.

Jaron Lanier

Nature T Man

I'd much rather see a world where, when you make some quirky comment on a blog or news story or you upload a video clip, instead of just a moment of fame for your pseudonym, you'll get 50 bucks. The first time that happens, you'll realise that you're a full-class citizen. You have the potential to make money from the system.

Jaron Lanier

Time Money Mom

People try to treat technology as an object, and it can't be. It can only be a channel.

Jaron Lanier

Technology Try Treat

Services like Google and Facebook only exist because of the social acceptance of a mass amount of distributed volunteer labor from tons and tons of people.

Jaron Lanier

Volunteer Vices Vice

We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.

Jaron Lanier

Science Business Vastness

Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned personal interaction.

Jaron Lanier

Men Communication Widespread

Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish.

Jaron Lanier

I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.

Jaron Lanier

I think complexity is mostly sort of crummy stuff that is there because it's too expensive to change the interface.

Jaron Lanier

I've always felt that the human-centered approach to computer science leads to more interesting, more exotic, more wild, and more heroic adventures than the machine-supremacy approach, where information is the highest goal.

Jaron Lanier

My parents were kind of like me in that they had tons and tons of weird, amazing stuff.

Jaron Lanier

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

Jaron Lanier

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Jaron Lanier

Governments oppress people, but so do mobs. You need to avoid both to make progress.

Jaron Lanier

Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.

Jaron Lanier

Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.

Jaron Lanier

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Jaron Lanier

Wal-Mart impoverished its own customer base. Google is facing exactly the same issue long-term, although not yet.

Jaron Lanier

The mass culture of childhood right now is astonishingly technical. Little kids know their Unix path punctuation so they can get around the Web, and they know their HTML and stuff. It's pretty shocking to me.

Jaron Lanier

If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends.

Jaron Lanier

If we enter into the kind of world that Google likes, the world that Google wants, it's a world where information is copied so much on the Internet that nobody knows where it came from anymore, so there can't be any rights of authorship.

Jaron Lanier

Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future.

Jaron Lanier

My dad has sometimes felt that I grew up a little lacking in sufficient eccentricity - in the sense that I'm willing to live as an adult in a house with walls that are parallel to each other, that sort of thing.

Jaron Lanier

After my mother's death, I had such difficulty relating to people.

Jaron Lanier

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

Jaron Lanier

People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.

Jaron Lanier

Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, 'Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living.' We're sending them to peasanthood, very much like the Maoists have.

Jaron Lanier

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Jaron Lanier

What does it mean to not be alone? I've approached that question through music, technology, writing and other means.

Jaron Lanier

The basic problem is that web 2.0 tools are not supportive of democracy by design. They are tools designed to gather spy-agency-like data in a seductive way, first and foremost, but as a side effect they tend to provide software support for mob-like phenomena.

Jaron Lanier

I've occasionally been wrong about certain things, which is in a way more delightful than being right.

Jaron Lanier

I'm astonished at how readily a great many people I know, young people, have accepted a reduced economic prospect and limited freedoms in any substantial sense, and basically traded them for being able to screw around online.

Jaron Lanier

When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.

Jaron Lanier

I'm not in any sense anti-Facebook.

Jaron Lanier

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

Jaron Lanier

I think most of the dramatic new ideas come from little companies that then grow big.

Jaron Lanier