I've seen a lot of brands fail because they went, 'Hey, look, we're from New York, and that's what we're all about.' But wherever you go, people are proud of where they are. So even though we're from New York, what we do is a mindset: it's got to work in Japan, in Los Angeles, London, wherever.

James Jebbia

I'm not a DJ, I'm not a scenester.

James Jebbia

We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.

James Jebbia

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

James Jebbia

We're not trying to be everything for everybody. We're not trying to please the masses.

James Jebbia

My approach has always been to make things we were proud of.

James Jebbia

I know what Stone Island means to a lot of people in England and Europe.

James Jebbia

I'd always loved what went on in skateboarding. I'd never skated myself, but I loved the graphics - I really liked the rebelliousness of it.

James Jebbia

I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you come in, everything has to be messy.

James Jebbia

We just want to make really great-looking clothes that are well-made, fit well... that you can skate in.

James Jebbia

As a small brand, we do it all. We don't need an investor. We would never go anywhere or do anything where we feel it would compromise what we do.

James Jebbia

When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.

James Jebbia

Young people - and skaters - are very, very open-minded.

James Jebbia

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

James Jebbia

My thing has always been that the clothing we make is kind of like music. There are always critics that don't understand that young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion.

James Jebbia

I think a lot of brands reach a point where they say, 'We kind of have a formula - we've got it made.' Our formula is there's no formula.

James Jebbia

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

James Jebbia

We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.

James Jebbia

I don't really care what a designer has to say.

James Jebbia

We can have a leather jacket for $1,500, and if it's a good value, young people will understand that. But we also want to have the feeling that this won't be here in a month.

James Jebbia

I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique identity and aesthetics.

James Jebbia