The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.

Huda Kattan

Experience Business Art

The minute you decide to do what you love to do, you have made a life plan for yourself and a career choice.

Huda Kattan

Love Life Car

The power of cosmetics and the effect they can have on one's happiness and confidence is very real.

Huda Kattan

Power Happiness Very

The eyes are so telling. That's how you engage with people and bond with them. I love direct, strong eye contact.

Huda Kattan

Love Age You

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

Huda Kattan

Men Life Won

We are more than one part of ourselves.

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Art Than T

With Huda Beauty Angels, we're investing a portion of our personal family wealth to women-led brands that we believe in!

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Women Men Family

What can I say? I'm a Southern girl.

Huda Kattan

T Southern South

The more focused you are, the more powerful you will be in the long run.

Huda Kattan

Power You Will

The Dior Show Maximizer, the lash plumper, is one of my favorite products that I've used for so long.

Huda Kattan

Used Use Us

That was honestly one of the biggest learnings for us: to stay true to the value we believe our company offers, and to not allow people to undercut us just because we're women.

Huda Kattan

Women Men Learning

Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.

Huda Kattan

Women Men Business

I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.

Huda Kattan

Love Home Your

I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.

Huda Kattan

Love Finance Family

I've been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that's something that I've really had to grow into.

Huda Kattan

Business Woman Us

It's hard being in the public eye.

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T Public Eye Public

I've had cystic acne; I've had it all.

Huda Kattan

T Had Al

We think big and we dream big.

Huda Kattan

Think Big Think Thin

Kids used to tell me I was weird all the time. When I got older, I wanted to embrace my name and I put it on everything. And I also wanted to embrace being weird.

Huda Kattan

Time Weird Wanted

What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.

Huda Kattan

Time Men Hope

I was born in Oklahoma.

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Oklahoma OK La

I'm not on my phone when I eat.

Huda Kattan

I feel like I've mixed my Middle Eastern and Western loves together.

Huda Kattan

Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.

Huda Kattan

Fun gets people going; fun gets people excited.

Huda Kattan

I really don't like monkeys.

Huda Kattan

Over the years, I've really put in the time to achieve flawless skin.

Huda Kattan

Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.

Huda Kattan

I need to love what I do, because I'm going to give 110 percent. I'm going to be working from 6 in the morning until 10 P.M., so I need to make sure I like it.

Huda Kattan

I always felt like a misfit.

Huda Kattan

I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.

Huda Kattan

I can spend a minimum of $4,000 a month on makeup.

Huda Kattan

Long-lasting makeup is all in the setting! I always bake in areas where I am prone to shininess and I find it really helps for keeping my skin looking great all evening.

Huda Kattan

I wake up at 6 A.M. and start with yoga. I'm by no means a morning person, but I've trained myself to become one. My husband wakes up at 4:30 A.M., so he makes me feel like a loser. When you wake up and no one is in the bed, it kind of gets you up.

Huda Kattan

I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful - my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee.

Huda Kattan

This is how I feel about cosmetic procedures and plastic surgery. If people want to do it for themselves - it's fine. If people want to do it for the outside world, that's when it's not necessarily a healthy thing.

Huda Kattan

To scale your business, you need to delegate responsibilities to others and establish a strong company culture.

Huda Kattan

I drink bullet coffee, and I make it myself because I hate coffee. I get a shot of raw coffee, mix it with butter from grass-fed cows and coconut milk. It's amazing!

Huda Kattan

I love seeing people being more daring with their makeup.

Huda Kattan

I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.

Huda Kattan

Makeup and beauty is essentially art so I really can't say that I dislike any trend. I love seeing innovation and creativity. It feeds my soul!

Huda Kattan

I'm hairy.

Huda Kattan

I have had my fair share of nights out.

Huda Kattan

A lot of beauty brands, they'll really infiltrate the States. But going out of the States, they struggle.

Huda Kattan

Although we represent this almost drag-like beauty at Huda Beauty, I'm not only this person who is made up and always likes to wear their hair flawless and their makeup flawless.

Huda Kattan

My makeup will stay on from morning until late and people are always like, 'How? What do you do?' It comes down to - and I know this is going to sound so bad - but really layering lots of makeup properly. That's the key if you're partying, working, or a mom or whatever - this is foolproof.

Huda Kattan

There's something sexy about a lip with a hint of red in it.

Huda Kattan

I fell in love with Instagram.

Huda Kattan

Sometimes, you really need to trust your gut.

Huda Kattan

I feel the same way about makeup that I do about food - I don't want the big companies to give me my food. I want the niche mom and pops who care about their food making it. I don't want the Kraft cheese, I want the niche cheese.

Huda Kattan

I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.

Huda Kattan