The minute you decide to do what you love to do, you have made a life plan for yourself and a career choice.
Huda Kattan
The power of cosmetics and the effect they can have on one's happiness and confidence is very real.
The eyes are so telling. That's how you engage with people and bond with them. I love direct, strong eye contact.
Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.
We are more than one part of ourselves.
With Huda Beauty Angels, we're investing a portion of our personal family wealth to women-led brands that we believe in!
What can I say? I'm a Southern girl.
The more focused you are, the more powerful you will be in the long run.
The Dior Show Maximizer, the lash plumper, is one of my favorite products that I've used for so long.
That was honestly one of the biggest learnings for us: to stay true to the value we believe our company offers, and to not allow people to undercut us just because we're women.
Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.
I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.
I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.
I've been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that's something that I've really had to grow into.
It's hard being in the public eye.
I've had cystic acne; I've had it all.
We think big and we dream big.
Kids used to tell me I was weird all the time. When I got older, I wanted to embrace my name and I put it on everything. And I also wanted to embrace being weird.
What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.
I was born in Oklahoma.
I'm not on my phone when I eat.
I feel like I've mixed my Middle Eastern and Western loves together.
Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.
Fun gets people going; fun gets people excited.
I really don't like monkeys.
Over the years, I've really put in the time to achieve flawless skin.
Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.
I need to love what I do, because I'm going to give 110 percent. I'm going to be working from 6 in the morning until 10 P.M., so I need to make sure I like it.
I always felt like a misfit.
I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.
I can spend a minimum of $4,000 a month on makeup.
Long-lasting makeup is all in the setting! I always bake in areas where I am prone to shininess and I find it really helps for keeping my skin looking great all evening.
I wake up at 6 A.M. and start with yoga. I'm by no means a morning person, but I've trained myself to become one. My husband wakes up at 4:30 A.M., so he makes me feel like a loser. When you wake up and no one is in the bed, it kind of gets you up.
I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful - my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee.
This is how I feel about cosmetic procedures and plastic surgery. If people want to do it for themselves - it's fine. If people want to do it for the outside world, that's when it's not necessarily a healthy thing.
To scale your business, you need to delegate responsibilities to others and establish a strong company culture.
I drink bullet coffee, and I make it myself because I hate coffee. I get a shot of raw coffee, mix it with butter from grass-fed cows and coconut milk. It's amazing!
I love seeing people being more daring with their makeup.
I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.
Makeup and beauty is essentially art so I really can't say that I dislike any trend. I love seeing innovation and creativity. It feeds my soul!
I'm hairy.
I have had my fair share of nights out.
A lot of beauty brands, they'll really infiltrate the States. But going out of the States, they struggle.
Although we represent this almost drag-like beauty at Huda Beauty, I'm not only this person who is made up and always likes to wear their hair flawless and their makeup flawless.
My makeup will stay on from morning until late and people are always like, 'How? What do you do?' It comes down to - and I know this is going to sound so bad - but really layering lots of makeup properly. That's the key if you're partying, working, or a mom or whatever - this is foolproof.
There's something sexy about a lip with a hint of red in it.
I fell in love with Instagram.
Sometimes, you really need to trust your gut.
I feel the same way about makeup that I do about food - I don't want the big companies to give me my food. I want the niche mom and pops who care about their food making it. I don't want the Kraft cheese, I want the niche cheese.
I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.
