It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

David Stern

As a kid, I loved Air Force Ones - but they were so expensive. I always had to save up for ages to get them. Now I can call the Nike guy and be like 'can you send me ten pairs?' and they'll be here the same day.

AJ Tracey

Love Age You

Any style that Nike makes in all black, shoe, sweatshirt, onesie, doesn't matter, I pretty much need to have.

Alexander Wang

T Sweats Sweat

We make decisions every day about what we're going to eat. And some people want to buy Nike shoes - two pairs, and other people want to eat Bronx grapes and nourish themselves. I pay a little extra, but this is what I want to do.

Alice Waters

Want Very Two

The Nike Fuel Band is interesting - it measures your movements and how far you've walked and how hard you've worked that day. I prefer using when I travel. It's a fun way to see how far I've walked - how many steps I've taken when I'm walking around different cities.

Andrew Luck

Work Travel Men

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

Andy Dunn

Zen Victory Victor

I was in a school called Shiv Niketan, run by Elizabeth Gauba, where she gave a lot of importance to people expressing themselves in whatever way they wanted - some could draw and answer, some could dance and answer, while some could act.

Ashish Vidyarthi

While Where Whatever

Years ago, I tore out a Nike ad featuring Allyson Felix and Maria Sharapova looking super fierce and tough. I always told my family that I wanted to be like them someday, so to come home to my apartment and see boxes of Nike gear stacked higher than my doorknob is pretty much a dream come true.

Ashley Wagner

Men Home Family

Nike came to me and said, 'We're interested in the decathlon and interested in seeing if we can help you get as close to 10,000 points as we can.'

Ashton Eaton

You Ted T

When I read the 'Ugly Betty' pilot, I thought, 'Oh, this part's funny.' I said to my husband, 'I'm going to get it!' But based on what? All my exquisite comedic work in a Nike commercial?

Becki Newton

Work Funny Art

I'm a little worried because I've heard that Shaq has got, like, really fat. If he's going to go into WrestleMania bigger than me, I'm going to lose my moniker as 'The World's Largest Athlete.' I hope he is well. I hope he is healthy.

Big Show

Hope Health WrestleMania

Coach Capel's got style. He's always got fresh Nikes on. He's got some pretty sweet suits.

Blake Griffin

Ways Way T

Nike SF Air Force Ones are hands down my absolute favorite sneakers.

Bria Vinaite

T Sneakers SF

In everyday life, I'm pretty much T-shirt and jeans guy - a soft LnA shirt, cool APC jeans, Nikes or Jordans. If I'm going to an event I like to wear a suit, sometimes a three-piece. I'm into brands like Simon Spurr - I think he makes great suits - and Dior Homme.

Bryan Greenberg

Time Life Great

I'm looking into making toilet paper. It's not an option unless you a bum and gotta use newspaper. It's not an option. Like, it's an option if you wanna drive a car. It's an option if you wanna use a straw. It's an option if you wanna wear a pair of Nikes or Reeboks.

Cam'ron

Car You Wear

I work in both very strict conditions and very loose, more open-minded conditions in advertising, and Nike is by far the most open-minded of all.

Casey Neistat

Work Very Tis

I collect... for a long time, I collected Nike Air Max 90s, this specific shoe. And it really is nerdy, because collecting sneakers is not that nerdy, but if you don't wear them, and you keep the box fresh, if you're that fanatical about it, then you leap several categories into super-dork, and that's the way I was.

Charlie Hunnam

Time You Wear

Nike Air Zooms are what I usually run in. In the kitchen, I wear a beaten-up pair of Converse All-Stars in winter and Keds in summer.

Christina Tosi

Zoo Winter Win

As a teenager, I used to use the nickname 'Moo' as a moniker online, and then I turned into 'Moot' for fun, which I didn't even realize was a real word at the time, and it just stuck with me.

Christopher Poole

Time Teen Age

Collecting shoes is my biggest hobby. I've got a couple hundred pairs of Nikes and Jordans. I got a lot of hats, too. I like to play basketball, but nothing competition wise.

Chumlee

Pet Wise Up

Everyone that is not an ultra-conservative recognizes the irony of FOX's 'Fair and Balanced' moniker, which only accentuates its actual bias.

Daniel Lubetzky

Which Very T

I kind of got popular as a spoken word artist, and I ended up doing some ads and audio stuff for Nike and Sprite.

Dante Basco

I used to spill things on my t-shirts, leaving oily dark spots down the front that I would try to hide with loose-fitting dress shirts. Nowadays all I have to do is tell everyone my son did it. I skirt the 'slob' moniker and instead look like a dedicated father who doesn't even have time to change.

David Hewlett

It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

David Stern

Nike is Nike. Adidas is Adidas. I've played in their circuits and stuff like that, but now it's a business. You don't want just product. You're not a kid anymore. You're really trying to get bank. That's about it.

Deandre Ayton

I grew up wearing PUMA, and our national team is sponsored by PUMA, so those were always in the store. We couldn't afford Nike or Jordan, so PUMA was our brand. If you were wearing PUMA, that's dope.

Deandre Ayton

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

Deborah Birx

I'm sponsored by Nike and stuff.

Denzel Curry

'Slumdog' was my first movie, and I had never been to India before - I was just a teenager in the U.K. with my headphones and my Nike shoes. What did I know about growing up in a slum?

Dev Patel

That diamond cutter sign became my moniker.

Diamond Dallas Page

The Nike joint 'Classic' with Kanye, Nas, KRS-One, that was a remix - Rick Rubin did the original, and his was a double-time tempo; mine was a regular boom-bap tempo, and they liked it so much that we ended up doing the video to it.

DJ Premier

The D-Day moniker wasn't invented for the Allied invasion. The same name had been attached to the date of every planned offensive of World War II. It was first coined during World War I, at the U.S. attack at the Battle of Saint-Mihiel, in France in 1918.

Douglas Brinkley

With the newspapers cheering, Lieutenant Colonel Roosevelt chose a top-notch regiment of more than 1,250 men. They were first called Teddy's Texas Tarantulas and went through three or four other monikers until Roosevelt's Rough Riders stuck.

Douglas Brinkley

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Douglas Rushkoff

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

Dylan Lauren

Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.

Felix Dennis

I joined the international stage quite late. I didn't do many of the youth age groups, so to come into the senior team and to be offered a Nike deal - a very, very low Nike deal to start with - but I was jumping up to bite the woman's hand off to sign the piece of paper.

Fran Kirby

My favorite leisurewear brands are Lululemon and Nike. They feel like a second skin, they never restrict my movements, and they keep me cool and warm.

Francesca Hayward

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Gary Vaynerchuk

I always wear a pair of colored jeans and fun boots. I have a really cute pair of stars-and-stripes Converse, and I love wearing all my bright Nike shoes.

Gracie Gold

To be able to represent Nike as a brand is one thing, but to also represent the great players that came before me means a lot.

Grigor Dimitrov

Beyonce was just always full-out. She's like a beast. So you learn that no matter how you feel, just do it. Just like Nike: 'Just Do It.'

Heather Morris

The 'King of Small Style' moniker was actually an idea that a real good friend of mine back home in Oshkosh, Wisconsin came up with the day I was released by WWE. Nakamura was the 'King of Strong Style' and that nickname was hot at the time so I jumped on the bandwagon and made a name of my own. It's stuck with me ever since.

Hornswoggle

My father is a real idealist, and he's all about learning. If I asked for a pair of Nikes growing up, it was just a resounding 'No.' But if I asked for a saxophone, one would appear and next day and I'd be signed up for lessons. So anything to do with education or learning, my father would spare no expense.

Hugh Jackman

Marathon running, like golf, is a game for players, not winners. That is why Callaway sells golf clubs and Nike sells running shoes. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL.

Hunter S. Thompson

Even though the moniker 'Vanilla ISIS' is tongue in cheek, it is a reminder to avoid constantly framing the concept of terrorism through an Islam-centric lens.

Ibrahim Hooper

Not obsessed with particularly Nike, but sneakers in general. I love them.

Idris Elba

If people want to take the chance to watch, to see what I bring and try to use it to better themselves, yeah, OK. But I'm not one of these guys who's going to try to be a role model and be an angel because I want to get a Nike sponsorship.

Israel Adesanya

When you go to like the Nike Hoops Summit, or the All-Canadian Game, all those really matter in your development and how people perceive you as far as how good of a player you are.

Jamal Murray

Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.

James Surowiecki

When I'm living in L.A., I'm mainly a jeans, vintage T-shirt and Nike high-tops guy.

Jamie Bamber