It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

David Droga

I really care about leaving a trail of goodness wherever we can.

The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.

David Droga

Patience Health World

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

David Droga

Science Great You

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

David Droga

Truth Men Love

I'm proud to say that I'm in advertising.

David Droga

Tis T Sing

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

David Droga

Work Work Ethic Who

As a typical creative, I am all ego and insecurity!

David Droga

Typical T Security

Generosity is as much showing your vulnerability as it is your passion for something.

David Droga

Your You Wing

We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.

David Droga

Business Art Amazing

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

David Droga

Age Yin World

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

David Droga

Power Wit Want

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

David Droga

Change Age Within

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

David Droga

Work Writing Writers

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

David Droga

Work Business You

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

David Droga

Work You Ways

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.

David Droga

Us Tin T

A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.

David Droga

Work Technology Good

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

David Droga

Age Words Word

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

David Droga

Time Leadership Ways

Creativity is a game changer. That's true of society, in advertising and in life.

David Droga

Society Life Change

I don't want to spread myself so thin that I achieve nothing.

David Droga

If you don't have reservations, you're a fool. You can't go blind into something.

David Droga

I haven't lost that quest and that thirst to do something great.

David Droga

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

David Droga

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

David Droga

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

David Droga

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

David Droga

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

David Droga

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

David Droga

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

David Droga

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.

David Droga

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

David Droga

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

David Droga

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.

David Droga

Before the term 'viral video' came out, we used the mass media to our advantage.

David Droga

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

David Droga

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

David Droga

Online is amazing, but it, in itself, is not a solution.

David Droga

A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.

David Droga

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.

David Droga

Your campaign shouldn't just die the day you spend your last cent.

David Droga

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

David Droga

Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.

David Droga

Caring makes you want to work harder.

David Droga

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

David Droga

I was always obsessed with being a writer of some sort.

David Droga

I just loved the idea of writing for different personalities all the time.

David Droga

Our work can always get better, and we are constantly striving for that.

David Droga

The agency is who it is because of many, many, many chapters that needed to happen.

David Droga

Do something great that you really believe is great.

David Droga