As I have written before, one of my favorite parts of my job as CEO of Moda Operandi is the opportunity I get to explore international fashion scenes to discover new talent, and then being able to introduce these designers to our community of fashion-savvy customers worldwide.

Aslaug Magnusdottir

Design Art Written

The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance.

Aslaug Magnusdottir

Wit Understated UN

A brand can have huge hype but still only be a tiny business.

Aslaug Magnusdottir

Business Us Tiny

I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.

Aslaug Magnusdottir

Wine Win Watching

If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer.

Aslaug Magnusdottir

Design Age Wit

Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways.

Aslaug Magnusdottir

Wit Ways Way

I like feminine suits with unexpected details.

Aslaug Magnusdottir

Wit Unexpected UN

It is always a pleasure to see what NYC, London, Paris and Milan have to offer.

Aslaug Magnusdottir

Ways Way T

People are saying fashion week is no longer just a press event, it has become a shopping event because of us.

Aslaug Magnusdottir

Yin Week Vent

If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.

Aslaug Magnusdottir

Work Love Wit

A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.

Aslaug Magnusdottir

UN T Sing

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

Aslaug Magnusdottir

Work Women Men

We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.

Aslaug Magnusdottir

Pet Learning Great

It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.

Aslaug Magnusdottir

Business Art You

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

Aslaug Magnusdottir

Men Design Woman

I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.

Aslaug Magnusdottir

Design Art Till

There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.

Aslaug Magnusdottir

Men Legal Government

I worked as President of House of Waris for a year and a half, and Waris is one of my favorite people. He is not only a talented designer but also a warm and genuine person and a pleasure to work with.

Aslaug Magnusdottir

Work War Design

Daft Punk's 'One More Time' remains one of my favorite 'getting ready to go out tonight' songs.

Aslaug Magnusdottir

Time UN Tonight

I first met Michael Angel when he came to my office with a box of prints and asked me whether I thought he should make dresses from the prints.

Aslaug Magnusdottir

Wit Whether Thought

I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.

Aslaug Magnusdottir

Well Try Tin

The fashion sector is very hot in New York, especially the fashion tech sector, and a lot of women have been the leaders in the industry.

Aslaug Magnusdottir

As I have written before, one of my favorite parts of my job as CEO of Moda Operandi is the opportunity I get to explore international fashion scenes to discover new talent, and then being able to introduce these designers to our community of fashion-savvy customers worldwide.

Aslaug Magnusdottir

While my trips are most often focused on business, I always try to take some time to experience the local culture.

Aslaug Magnusdottir

I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.

Aslaug Magnusdottir

I consider myself to be a citizen of the world.

Aslaug Magnusdottir

Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.

Aslaug Magnusdottir

While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.

Aslaug Magnusdottir

Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.

Aslaug Magnusdottir

We want every woman to have something unique, a wardrobe she can really make her own.

Aslaug Magnusdottir

We use digitisation and 3D-render programs such as Optitex and ClO3D to create the silhouettes, but we invented our system to let users mix and match components in real time.

Aslaug Magnusdottir

Our girl is someone who knows the trends before they happen and look online immediately when shows are happening. They love fashion so much, so they're thrilled they get to be a part of it all.

Aslaug Magnusdottir

I never wear pants; I only wear dresses.

Aslaug Magnusdottir

I try not to take much time off for lunch, so I usually end up with a tossed salad from the local deli.

Aslaug Magnusdottir

Having trained as a dancer growing up, I love any dance related events.

Aslaug Magnusdottir

Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.

Aslaug Magnusdottir

Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.

Aslaug Magnusdottir

As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.

Aslaug Magnusdottir

When I was working at Gilt, a lot of people at the time - this is back in 2009; Gilt launched in 2007 - were making their first fashion purchases online and at a discount.

Aslaug Magnusdottir

There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.

Aslaug Magnusdottir

What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.

Aslaug Magnusdottir

I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.

Aslaug Magnusdottir

Designers were saying to me that they didn't have a place to sell their special pieces from the runway.

Aslaug Magnusdottir

As a customer, I would see pieces that I loved and then find out they weren't being made because no store had ordered them.

Aslaug Magnusdottir

Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without.

Aslaug Magnusdottir