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The idea came from my wife, since in our village, women cannot afford to buy sanitary pads. When I asked my wife, she told me we would have to cut down half of our milk budget to buy sanitary pads. Moreover, while raw materials for sanitary pads cost 10 paise, the end product was sold for 40 times that price. So, I decided to create it on my own.

Arunachalam Muruganantham