In Shakespeare's world, characters cannot trust their senses. Is the ghost in Hamlet true and truthful, or is it a demon, tempting young Hamlet into murderous sin? Is Juliet dead or merely sleeping? Does Lear really stand at the edge of a great cliff? Or has the Fool deceived him to save his life?

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Truth Trust Life

Cosmetics makers have always sold 'hope in a jar' - creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them.

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Women Men Love

Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make the ideal real. It depends on a special combination of mystery and grace. Too much information breaks the spell.

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Life Word Us

The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills.

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Knowledge Art Who

European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

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War Positive Experience

Like the rest of the genetic lottery, beauty is unfair. Everyone falls short of perfection, but some are luckier than others. Real confidence requires self-knowledge, which includes recognizing one's shortcomings as well as one's strengths.

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Strength Knowledge Which

Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well.

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Society Science Religion

America is a mosaic not of groups but of individuals, each of whom carries a host of cultural influences, some chosen, some inherited, some absorbed by osmosis. That mosaic is held together by the pursuit of happiness, the most powerful mortar ever conceived. Left alone, it will long endure.

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Power Happiness Car

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

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Want Tis T

Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial abundance. From the 1920s to the 1950s, neon-lit streets pulsed with visual excitement from Vancouver to Miami.

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Men Hope Wit

We know beauty when we see it, and our reactions are remarkably consistent. Beauty is not just a social construct, and not every girl is beautiful just the way she is.

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Way Very Us

Behind the criticism of fashion as an artistic medium is a highly ideological prejudice: against markets, against consumers, against the dynamism of Western commercial society. The debate is not about art but about culture and economics.

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Society Art Western

For designers, the rigidity of an alphabet presents a never-ending artistic challenge: How do you do something new and still preserve the letters' essential forms?

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Design Art You

By reshaping or decorating our outer selves, we express our inner sense of self: 'I like that' becomes 'I'm like that.'

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Tin T Shaping

Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1,500 drawer pulls at The Great Indoors. Amazon gives every town a bookstore with 2 million titles, while Netflix promises 35,000 different movies on DVD. Choice is everywhere - liberating to some, but to others, a new source of stress.

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Movies Great Age

The common intuition is that e-books should be cheap because they aren't physical - no printing, no shipping.

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Use Us Tuition

Like the 'test tube babies' born of in vitro fertilization, cloned children need not be identifiable, much less freaks or outcasts.

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Tube Test T

In Shakespeare's world, characters cannot trust their senses. Is the ghost in Hamlet true and truthful, or is it a demon, tempting young Hamlet into murderous sin? Is Juliet dead or merely sleeping? Does Lear really stand at the edge of a great cliff? Or has the Fool deceived him to save his life?

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Truth Trust Life

In mid-July 2007, after a routine mammogram, I was diagnosed with breast cancer. As cancer diagnoses go, mine wasn't particularly scary. The affected area was small, and the surgeon seemed to think that a lumpectomy followed by radiation would eradicate the cancerous tissue.

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Car Art Would

Most of us cluster somewhere in the middle of most statistical distributions. But there are lots of bell curves, and pretty much everyone is on a tail of at least one of them. We may collect strange memorabilia or read esoteric books, hold unusual religious beliefs or wear odd-sized shoes, suffer rare diseases or enjoy obscure movies.

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Movies Where Wear

'The Matrix' is a movie that is all about glamour. I could do a whole talk on 'The Matrix' and glamour. It was criticized for glamorizing violence, because, look - sunglasses and those long coats, and, of course, they could walk up walls and do all these kinds of things that are impossible in the real world.

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World Whole Who

Living with a single kidney is almost exactly like living with two; the remaining kidney expands to take up the slack. (When kidneys fail, they generally fail together; barring trauma or cancer, there's not much advantage to a backup.) The main risk to the donor is the risk of any surgery.

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The Internet exposes a diversity of opinion, experience, and taste we'd been led to believe didn't exist. If you were unusual in 1950 or 1980 - and everyone is unusual in one way or another - you were an isolated anomaly. Now you're a Web ring, a Yahoo category.

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Internet pharmacies return to consumers the choice promised by supporters of the 1938 Food, Drug and Cosmetic Act. That law established federal requirements for drug safety and labeling but exempted prescription medicines from the labeling rules.

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Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience's hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy.

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Even before Sputnik, scientists and policy makers worried that not enough Americans were studying science.

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The impulse for personal adornment is hard to stamp out.

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Some of the higher price of L.A. real estate does reflect the intrinsic pleasure of living there, as I'm reminded every time I walk out my door into the perfect weather.

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The children who are 'our future' will inherit a world created not just by parental devotion but by the sort of zealous, focused endeavors that can preclude good parenting.

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Habituation is indeed a fact of human psychology. That's one reason we like novelty, including different cuts of jeans.

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Clothes are unique sculptures, dependent on a supporting human form and created to move.

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With its fluctuating forms and needless decoration, fashion epitomizes the supposedly unproductive waste that inspired 20th-century technocrats to dream of central planning. It exists for no good reason. But that's practically a definition of art.

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Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.

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When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.

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The Y2K bug is a genuine technical concern, consuming the energies of many specialists. But the prophecies of doom represent a broader worldview using the bug as a news hook. In this vision, the good society is a stable society, undisrupted by innovation, ambition or outside influences.

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In 'The Future and Its Enemies,' I argue that individual creativity and enterprise are not only personally satisfying but socially good, producing progress and happiness. For celebrating creativity and happiness, I have been called a fascist by critics on both coasts.

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The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.

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By giving unusual people an easy way to find one another, the Internet has also enabled them to pool rare talents, resources, and voices, then push their case into public consciousness. The response, in many cases, is a kind of hysteria.

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Science is about exploring the unknown and cannot offer guarantees.

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As discomfiting as it is to both market optimists and policy activists, a certain amount of instability is inherent to the economy.

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The definition of an 'operating system' is bound to evolve with customer demands and technological possibilities.

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Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id.

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Airline glamour never promised anything as mundane as elbow room, much less a flat bed, a massage, or an arugula salad. It promised a better world. Service and dress reflected the more formal era, but no one expected air travel to be comfortable. It was amazing just to have hot food above the clouds.

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The elements that create glamour are not specific styles - bias-cut gowns or lacquered furniture - but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown.

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The goal of socialism is a fairer allocation of economic resources, which its advocates often claim will also be a less wasteful one. Socialism is about who gets the goods and how. Socialism objects to markets because markets allocate resources in ways socialists believe to be unfair on both counts: both the who and the how.

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In a media culture, we not only judge strangers by how they look but by the images of how they look. So we want attractive pictures of our heroes and repulsive images of our enemies.

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Viewers don't care how big media companies are. They care whether they can dump those they don't like, whether because of lousy service or because of crummy shows.

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Grassroots techies - the mostly unknown people who write code and start companies that don't make the headlines - hate, loathe, and despise Microsoft. At technology conferences, it is the devil, or the guaranteed laugh line. Its products are mocked, its business practices booed.

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The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a forgettable green plastic box.

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Our demand for good looks, expressed in the biting comments that ensue when public figures fall short of perfection, puts enormous pressures on these individuals and may screen out the otherwise qualified. If video killed the radio star, it may also be doing away with the homely politician.

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There's a popular saying that the Internet interprets censorship as damage and routes around it. Desire and innovation will trump policy, the argument goes, as clever programmers circumvent controls.

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