I want to get away from couture just being done for a picture or for a single moment on the red carpet. I want to try and convince women that couture can be worn in the day and that there's a reality and relevance there, because that's what Mr. Christian Dior wanted.

Raf Simons

My dad only ever talked about two things: bicycles and Mercedes.

Raf Simons

I'm usually very attracted to things that I can't define. If something's too clear, it's very often not inspiring to me anymore.

Raf Simons

I am somebody who focuses on a dialogue between generations - that's the drive of my work. I believe the young generation take the power; they'll take over at one point, but the older generation, they'll push it away only because of the fear. I'm the opposite; I'm curious.

Raf Simons

My ideas for the next collection always happen a couple of months before the show. I have learned to shut up and not bother my assistants with it.

Raf Simons

You cannot have adoration without being criticized.

Raf Simons

I'm a designer, and for me, things are always evolving, and such evolution is necessary.

Raf Simons

Every weekend, I'm on the highway to Antwerp. I need to be there, to have the calm. It's a whole different life: I jump on my bike, and it's so small, I can be anywhere in a minute. I like to be at home when there's free time because when you're at a big company, you're constantly surrounded by 30 people.

Raf Simons

My point of view is that if I love a certain kind of beauty, I want more of that beauty. I don't need 200 different beauties.

Raf Simons

Computers let people avoid people, going out to explore. It's so different to just open a website instead of looking at a Picasso in a museum in Paris.

Raf Simons

My whole life, I've always had to be surrounded by creative things. I find it relaxing to be in touch with creations by other people.

Raf Simons

If I see a fashion show with literal influences, it doesn't make me think any more. It doesn't make me dream.

Raf Simons

I was raised in a very happy nest by very happy people, and I like to think that those are enough ingredients to make me succeed at Dior.

Raf Simons

I'm not so rock and roll. I'm more techno.

Raf Simons

You can instantly spot a Chanel woman, so I want to develop the Dior woman.

Raf Simons

Unlike fashion, art isn't applied. It doesn't have to serve anybody. It doesn't have to be there for any other reason than to give an impression of what the world is about.

Raf Simons

Dress codes and gestures and attitudes have always inspired me, as has youth culture in general, although now I question it more. If you analyze youth cultures over history, there has always been something strict about them - you have to be like this or like that.

Raf Simons

I'm not an isolated person. The more I connect to people, the more I have the feeling that things work.

Raf Simons

Our society wants things to grow, and our society wants things to become bigger and bigger. Everything has to be put under the spotlight.

Raf Simons

I am always attracted to the moments when a person who is associated with a certain message, image or sensibility evolves. I am very interested in how audiences respond to that maturation and absorb the evolution.

Raf Simons

I don't have so many things in the fashion world that interest me. It's probably because I am so deeply into it. Often when you go very deep into something, you also discover what it's about, and you understand it better. With the art world, I still have a lot of curiosity.

Raf Simons