We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

Pier Luigi Loro Piana

Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.

Pier Luigi Loro Piana

The life of a business is not like a football team! We are not taking part in an Italy-France game or against Germany.

Pier Luigi Loro Piana

Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that.

Pier Luigi Loro Piana

The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro Piana wants the best.

Pier Luigi Loro Piana

You don't have to make things which are just expensive.

Pier Luigi Loro Piana

We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

Pier Luigi Loro Piana

I'm always on a quest to find the next best natural fiber.

Pier Luigi Loro Piana

Loro Piana is all about seeking quality materials.

Pier Luigi Loro Piana

We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.

Pier Luigi Loro Piana

The best sheep breeders are in Australia and New Zealand.

Pier Luigi Loro Piana

The Loro Piana man is a very active one: he works hard, and when he has time off, being close to nature is important to him.

Pier Luigi Loro Piana

So many young designers are focused on styling rather than materials now. We have to change that.

Pier Luigi Loro Piana

A vicuna alive is worth more than one dead. Now it is like a goldmine.

Pier Luigi Loro Piana

Our customers are quality maniacs.

Pier Luigi Loro Piana

I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it otherwise.

Pier Luigi Loro Piana

Quality will save our company.

Pier Luigi Loro Piana

When we started, there was lots of formalwear made with quality fabrics, but Loro Piana's innovation was to use these in casualwear, too.

Pier Luigi Loro Piana

I never expect business to be easy.

Pier Luigi Loro Piana

My family have been wool merchants since the 19th century. My first job, aged 18, was buying fabric from my father to produce and sell ties. But I was also at university in Milan.

Pier Luigi Loro Piana

My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn't want anybody else in the world to be touching vicuna before us.

Pier Luigi Loro Piana