We spent too much time attacking Gordon Brown and Labour rather than setting out our own plans. People had decided they wanted change - the thing they were not sure about was the alternative we were offering, so going on and on about Labour missed the point.

Michael Ashcroft

I get more ambitious every decade, and I am more ambitious today than ever before. I still love the game - and the thrill of the chase.

Michael Ashcroft

The stigma of being an unmarried mother was something we can't comprehend today. It was not uncommon that you'd go off somewhere to have your child, then give it up for adoption.

Michael Ashcroft

In the 1990s, the Lib Dems won a string of byelections at the expense of struggling Conservative governments. Christchurch, Ribble Valley and Eastbourne went straight back to the Tories at the next general election, but the Lib Dems held their later byelection gains - Eastleigh, Newbury and Romsey - in at least two subsequent general elections.

Michael Ashcroft

I learnt a lesson that you mustn't worry what people think if you are achieving your objective.

Michael Ashcroft

At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed.

Michael Ashcroft

Eric Ashcroft, a gentle, kind, popular man with a wicked sense of humour, was always modest about his wartime exploits, but eventually, with much prompting from his persistent son, he told me of his terrifying experience on D-Day.

Michael Ashcroft

While loyalists and defectors overall said John Smith did a better job of standing up for Labour's values, they put Blair ahead on representing the whole country, appealing beyond traditional Labour voters and offering strong, competent leadership; switchers to the Tories gave him a clear lead in all categories.

Michael Ashcroft

My father was one of the fortunate wartime servicemen: he made a full recovery from his injuries, was promoted to captain, survived the war, had a satisfying career as a colonial officer and, eventually, died in February 2002, a month before his 85th birthday.

Michael Ashcroft

Conservatives like to talk about 'the strivers' who share what they like to think of as Conservative values. But as I found in my Blue Collar Tories research in 2012, such people no longer see the party as their natural ally.

Michael Ashcroft

The certainty with which Cameron informed MPs and Shadow ministers of the specifics of a Labour offer that never actually existed suggests a degree of flexibility with the truth.

Michael Ashcroft

If home is where the heart is, then Belize is my home.

Michael Ashcroft

The fact that the Conservatives are losing voters to UKIP while struggling to attract those who voted for other parties in 2010 suggests they have still not successfully shown what a Conservative government is for. This needs to be done on a broad front in a way that encompasses the economy and public services.

Michael Ashcroft

I am a rootless individual, but when I land in Belize, I have that feeling of comfort that I am returning home.

Michael Ashcroft

In an area of more than 1,000 war graves and with birdsong as the only sound, I contemplated the thin margin between life and death. If the sniper's bullet had been just two feet to one side, my father's life would have been over, aged just 27, and I would never have been born.

Michael Ashcroft

I will continue my involvement in politics through Lord Ashcroft Polls and my political publishing interests: Conservative Home, Biteback Publishing and Dods.

Michael Ashcroft

If someone asked, 'Would you prefer to be thought of as St. Michael as opposed to the devil,' I might say St. Michael. But that choice is not really there, because you are in an environment in which you have natural predators and enemies.

Michael Ashcroft

I agree with the Speaker and have concluded that my other activities do not permit me to devote the time that membership of the Lords properly requires.

Michael Ashcroft

We spent too much time attacking Gordon Brown and Labour rather than setting out our own plans. People had decided they wanted change - the thing they were not sure about was the alternative we were offering, so going on and on about Labour missed the point.

Michael Ashcroft

A majority of all defectors who voted Labour in 2010 but for a different party in 2015 said Ed Miliband had helped push them to another party. For those switching to the Tories, the second biggest reason was the fear that a Labour government would spend and borrow too much.

Michael Ashcroft

Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives' vote share than worsening views of Miliband would have on Labour's.

Michael Ashcroft