We knew we'd never find someone called Rock Hard, which was our ideal name, and for a while we toyed with the idea of just creating the character but never letting him get seen.
James Frank
Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew.
We came up with three core touchy feely words.
We wanted the language to feel fresh, fun, and rock solid.
At Sun, we have a special number you can call if there is something important happening.
