A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.

George Lois

The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.

George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

George Lois

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

George Lois

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

George Lois

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

George Lois

There's no such thing as a cautious creative.

George Lois

I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.

George Lois

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

George Lois

The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'

George Lois

You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.

George Lois

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

George Lois

The whole area of creativity is constipated and frightened.

George Lois

A truly great magazine cover surprises, even shocks, and connects in a nano-second.

George Lois

The producers of 'Mad Men,' you know, think I hate their show, which is true.

George Lois

I look in the mirror, and I work with the brightest person I know.

George Lois

Great advertising, in and of itself, becomes a benefit of the product.

George Lois

Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.

George Lois

The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.

George Lois

When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.

George Lois

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

George Lois