My style changes every day. I would say its casual chic.
Chiara Ferragni
When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day.
Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right.
My intention was to create something that people loved to look at and they could find inspiration from, and that was it.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
My secret has always been to be true to myself.
I have a bit of an obsession with eyes and always want to use them.
I was so proud of my team and myself for changing the rules of the fashion industry.
I'm a huge fan of the '70s. I'm obsessed with the music of that time.
I never liked the idea of taking a photo just for yourself - I think everything is better when shared.
Years and years ago, I was obsessed with these Pamela Love necklaces, and they had a claw, like an eagle claw, which was silver. Then I found one on this random website. I thought it was a fake claw, and when it arrived, it was a real one, cut off from the animal! It came to my house, and it was disgusting; it was a chicken claw or something.
Some loved me, some hated me - but they all followed me.
When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do.
I used to share my everyday life on the first social media platforms, and I had a pretty big following.
I believe that if I wasn't born in this technological and 'social media' era, I would have found another way to express myself.
I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever.
If I'm on a flight for more than 14 hours, I will do this Fresh face mask on the plane. I don't care how silly it looks; it saves my skin from drying out.
Take risks and try new things.
Personality for me is the strongest statement.
When I started, I didn't have any idea of production or how things worked in footwear.
The Blonde Salad never stops!
What could be a better recipe than mixing fashion and food?
I was at lunch with some friends one day, and we looked down at our table - blond pasta, blond pizza - and then someone joked, 'Blonde salad,' and it stuck.
Since I was a young girl, I always wanted to pursue law studies. I would have never imagined that my career would have taken a complete different route.
If you really want to follow me and know what I'm doing, it's Instagram. You know which city I'm in and what I'm doing. It's almost in real time.
After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.
I'm definitely more of a makeup person than a skincare person. I'd love someone to teach me exactly what to do with my skin, but then again, I am also lazy.
I don't follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it's really cool: they can inspire me, and they're also my friends. I also look for inspiration in the street; there are so many fashionable women walking around.
In a few years, we might not still be into Instagram, but hopefully I'll be into the next thing and have fun do it.
Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere.
I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible.
I change my beauty routine every six months, but I make sure to use products that are light and gentle.
My favourite leather jackets are timeless.
Looking into the camera creates a special eye and soul contact.
I think you should always have a big team behind you if you are a big brand because it makes you think big.
I've always been obsessed by shoes as one of the main accessory of my outfit, from the classic styles to the more eccentric and of every range of price.
I love white T-shirts as much as I love black. I often wear total black. It's my favourite.
I don't do dishes, and I don't cook, either! Everything else, I can do!
Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.
The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian 'dolce vita!'
I love hats, especially when you have bad hair days.
I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.
As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'
For makeup, I prefer to keep it simple for the daytime.
Growing up, I always liked Catwoman and Superman; they inspired me.
I've never tried too hard.
It's bizarre to say all bloggers are sellouts.
When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
During the fashion month, I have a very busy schedule and not much time to dedicate to my hair, but I cannot neglect it if I want to maintain it healthy and always perfect. Taking care of it with the right products while keeping it healthy allows me to wear strong and shiny hair even without having to avoid experimenting new styles and looks.
Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married.
