Mr. Trump understands the value of digital operations.
Brad Parscale
You want a great product, you want things that resonate with people and make them dance.
The old Republican Party is gone. It's now Trump's party.
I'm the cog in the middle that makes it all turn together. And if you pull me out, a lot of other cogs start to fall.
All campaigns have ebb and flows along the way, right? Ups and downs.
And, you know, I came out of college in the early '90s. That was a great time to exit school and get a job in the dot-com world and get educated.
Well, I mean, I think all campaigns run negative and positive ads.
I have a daughter in college myself. It's an expensive thing.
These social platforms are all invented by very liberal people on the West and East Coast, and we figure out how to use it to push conservative values. I don't think they ever thought that would happen.
I have one focus and that focus is getting Donald Trump reelected.
All Democrats from Bernie to Biden will eliminate private insurance either outright or as a consequence of the public option crowding out private insurance.
Jared Kushner is Ivanka Trump husband. Jared was instrumental in being kind of an overlay in kind of bringing Trump's genius down to the all the different parts of leadership.
Tech can be something that can be great for us. We don't need to fear it.
Yeah, I would not want a foreign entity to meddle in our election; you know, a government. Yeah, I mean, I wouldn't want that; I'm American.
I don't like the establishment. I like the diversity of knowledge, and I'm going to use all that I can to help get President Trump re-elected again in 2020.
In a political campaign, you take your position; you stay strong with it. And the Clinton campaign put out tons of stuff that was not true about Donald Trump and who President Trump is.
I have a lot less faith in the system. You really don't understand how swampy it is until you get here.
There's only a few platforms that really aggregate content well together, Facebook being one of the best, probably the most diverse of all of them.
Targeted marketing has existed for as long as there's been marketing.
Well, Trump campaign is not an actor. Trump campaign is the official campaign of the president.
I'm a Republican.
There are so many ways and different people who show up and vote now. The way turnout works now. The abilities we have now to turn out voters. The polling can't understand that. And that's why the polling was so wrong in 2016. It was 100% wrong. Nobody got it right - not one public poll.
I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won.
I don't think bots work.
No one ever complained about Facebook for a single day until Donald Trump was president.
I think I had come from a consumer world for a long time and America and eyeballs were moving to social media in huge numbers, especially on mobile phones and devices. And when Donald Trump asked me to work on the campaign I also knew I had a great piece of product that would resonate with Americans.
The Republican Party is in a great place for 2018 and I think Americans will continue to support the Trump agenda.
When Donald Trump became the candidate we didn't have any money other than Mr. Trump's money and I don't think he wanted to write that check all himself. We needed to create a grassroots campaign and we needed to go out and find millions of people to be our supporters and Facebook allowed us to do that in alarming numbers, very fast.
Since President Trump has assumed office, I have learned a great deal about the problems on our borders.
I recognized that I was a nobody in San Antonio, but working for the Trumps would be everything.
A digital director shouldn't be out front, but a campaign manager's job is to set a narrative.
Look, we are building out a large coalition program from Latinos for Trump, Black Voices for Trump, the faith-based, all kinds of different coalitions. That's an important thing for us to do. We need to turn out those voters.
Look, I think this president has said very clear that he cares about the cost of rising healthcare in this country. And if we are being correct about it, it was President Trump that saved the failing Obamacare that was falling off the cliff when he came into office.
I think the Republican Party is in a strong position with Latino voters and other demographics.
It was voters in the Rust Belt that cared about their roads being rebuilt, their highways, their bridges. They felt like the world was crumbling. So I started making ads that would show the bridge crumbling.
Romania seems to be a very pro-Trump country and a pro-America country, and that's why it's a great honor to come visit.
I think polling methodology is broken.
I don't believe in traditional, head-to-head polling.
I try to be a perfectionist.
We never fought for the popular vote. There was no economical reason, and there was no reason based off the system of our Constitution to do so. We needed to win 270, and to do so we needed to win in certain states, and we needed to target registered voters that had a low propensity to vote and propensity to vote for Donald Trump if they come.
Most people don't understand what the RNC ground game is.
Millions of Americans, older people, are on the Internet, watching pictures of their kids because they all moved to cities.
I stopped looking at people as demographics, groups, personas. I said: let's look at people as individuals, how do they act. Because two people who look the same, might act differently.
Trying to explain the First Step Act in prison reform in a tweet or Facebook post is not easy.
My loyalty is to the family. Donald Trump says 'Jump;' I say, 'How high?' Then I give him my opinion of where I should jump to, and he says, 'Go do it.'
The day I graduated, I skipped the ceremony to go straight to California for the dot-com boom.
I would say my weakness is the political encyclopedia, but I don't think it matters that much for what Trump needs.
I really like steak.
When I give a speech, I tell it like a story.
When I showed up at the RNC for my first meeting, I expected them to be my enemy. I was told that by many in Trump world. But I learned very quickly that for everyone to be successful, we need to be working hand in hand.
