Pop culture and entertainment can be dismissed as surface, but it's not. It's the language we all speak, and it's the connection point between people all over the world.
Bozoma Saint John
Bring your whole self to work because, that way, you can bring full ideas and the wholeness of your unique abilities.
Even though society has come a long way in correcting the inequalities between men and women in the workplace, it still has to be said that women are oftentimes subconsciously playing to the gender roles which we are taught from birth.
I think women have a unique talent for being able to see the forest and the trees at the same time.
Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.
I want white men to look around in their office and say, 'Oh, look, there's a lot of white men here. Let's change this.'
I can't be in an environment that is not conducive to me as a black woman.
For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.
Risk is the essence of any reward - to try the thing that no one else is willing to try.
We should all be allies to ideas or people or initiatives that we don't necessarily have a real knowledge in.
I'm a natural optimist.
I've never made a move that I didn't feel was right in my gut.
Working at Uber, I see opportunity and potential.
I want to hear LeBron James's Uber stories.
Companies can change. Culture can change.
I firmly believe brand stories are complex and multilayer.
I'm following the path that was destined for me.
Everyone is going to be skeptical if they don't know what is happening.
I am very competitive - with myself and everybody else. I'm petty, too.
It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.
I don't curse in front of my daughter. Well, sometimes.
I'm a woman. I'm black. I am passionate. I am transparent.
I feel really proud of the work I did at Apple Music, and I don't take anything away from it that's negative at all.
Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.
I don't fear challenge.
Apple Music is a living, breathing brand.
We only get better by telling our real story. That's the only way to be.
We all know this: Music is such a fundamental part of life.
I'm living out my dreams every day.
I love Apple Music. I helped build Apple Music. It will always be a very, very big part of my life and part of the journey.
I don't even know how to behave without my sleep. I would be a horrible person to be around - cranky.
It's important to be an ally. You don't have to be a black woman to think we should have more black women in tech.
I've been told that I overshare. Sometimes I get criticized for it, but how else would I be if not all of me?
Part of innovation is, fake it until you make it. Keep trying things, but it's not just the random trying.
Being a black woman in America and the world and in corporate situations is something to be celebrated.
The adage is true: Walk a mile in my shoes - or drive a mile in my car. There is nothing quite like sitting in the seat yourself.
I think diversity and having women and people of color in key positions is really important.
Even now, when people ask me, 'Why did you take the job at Uber?' I say because my gut told me to.
You gotta go with your gut. It will never steer you wrong.
I've never taken the easy route. I don't even know what that is!
When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang,' so you might say joining Beats Music is like coming full circle.
I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.
I do think brands are like people.
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.
Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.
Brands mean different things for different generations.
I'm a great napper. I nap in a lot of places.
I love sleep so much. That's the one thing I won't sacrifice. I really cannot.
I don't expect anyone who doesn't look like me to fix my problems.
Part of our human nature is finding new ways of being.
